Enterprise Rent-A-Car has launched a new points-based rewards programme.

Enterprise Plus enables UK renters to accrue and redeem reward points every time they make a qualifying rental with Enterprise  hroughout the UK, France, Germany, Ireland, the US, Canada and Puerto Rico.

Once enrolled and activated, Enterprise Plus members need to provide their membership number when booking a vehicle over the phone or online to begin to enjoying the benefits of the scheme.

Frequent renters will also be able to gain enhanced Enterprise Plus membership status for futher reward options.

Benefits of Enterprise Plus include free rental days across more than 6,500 locations, free vehicle upgrades, priority member-only check-in at numerous locations and a dedicated phone line for faster service.

Users’ contracts are pre-populated with information, which results in much faster transactions at the rental desk.

Unlike some reward programmes, Enterprise Plus points can be redeemed at any time on any available vehicle at any location in current participating countries and there are no “blackout” dates when points cannot be redeemed.

Points do not expire as long as the member rents a vehicle at least once every three years. 

Points can be accrued on all qualifying rentals - vehicles booked and paid for directly through Enterprise Rent-A-Car call lines and websites. Points can also be earned on rental add-ons such as GPS, car racks and ski racks.

As Enterprise Plus members rent more frequently, they can quickly rise to Silver, Gold or Platinum membership status to gain access to further reward options until the end of the next programme year, as follows:

Tier levels	Enterprise Plus	Silver	Gold	Platinum
Qualifying rentals or rental days to achieve Silver, Gold and Platinum	Membership is free	6 rentals	12 rentals or 40 days	24 rentals or 85 days
Points on qualifying spend	Points earned with every qualifying rental	10% additional points	15% additional points	20% additional points
Free car-class upgrade certificates per programme year	-	1	2	4

Rob Ingram, Enterprise Rent-A-Car’s European director of business development, said, “Business travellers value speed above almost anything else. With dedicated queues and pre-populated contracts they will spend much less time picking up their vehicle.

“As companies increasingly turn to rental as a vital link in their ground transportation worldwide, they are looking to extract more benefit from each and every hire. We appreciate that many businesses rely on Enterprise for business travel and employee mobility, and Enterprise Plus is one of the ways we can demonstrate that our customers are extremely important to us.” 

In the coming months, Enterprise Plus will extend to include Enterprise branches in Spain and other locations throughout Europe.