Jaama has announced that business is ‘booming’ as it moves into its 14th year and claims that expansion and leadership consistency is key to its success.

As it enters its 14th year of business, the company has announced that 1.2 million vehicles are managed by Jaama’s Key2 asset management system alongside a record number of sales last year.

Jaama’s managing director Martin Evans (pictured) said: “Jaama’s growth has been driven by demand from fleets, leasing and rental companies for modern, future-proof technology which delivers cost savings through automation and integration.”

Jaama attributes its success to:

• Leadership consistency and business stability - chief executive Jason Francis, managing director Martin Evans and IT director James Thresher have been driving the company since its launch and fellow directors Stuart Mills (development director) and Michelle Morgan (operations director) have been employed for more than 10 years each. Furthermore, Jaama enjoys a very low staff turnover with many of its team having received long terms service awards.
• A track record of continuous investment in product development that amounts to more than £2 million per year ensuring that solutions - Key2 and more recently ‘MyVehicle App’ - are at the cutting edge of fleet and asset management.
• Continuous investment in its employees - now numbering well over 100 - with each staff member having a structured development programme that includes completing fleet, IT and personal development training.

Additionally, 14 employees have completed ICFM training programmes in the past 12 months with others on courses.

The company believe that ICFM qualifications help to enable its people to understand and interact with customers effectively; while other employees have completed or are undertaking Chartered Institute of Personnel Development courses; PRINCE2 training (an acronym for PRojects IN Controlled Environments) to ensure consistent and successful system implementations - in addition to a wide cross section of IT-related training.

Evans said: “When we launched the business in 2004 we planned on bringing an industry-leading web-based fleet, contract hire and rental management software solutions to the marketplace.

"However, the uptake of the Key2 product range that has been able to meet the industry’s increasingly complex requirements has exceeded all expectations.

"That trend is continuing with an ever-increasing need for companies to effectively manage costs, ensure operational compliance and deliver a competitive edge.”