Large employers are being targeted with a new car-sharing and smart parking solution following a partnership between car-sharing specialist Liftshare and smart parking pioneer AppyWay.

The partnership will develop new technology solutions that will enable large employers to both better manage their corporate car parking assets and deliver sustainable travel outcomes by driving greater adoption of car-sharing by employees for their daily commute.

Liftshare, which has more than 700 corporate clients, says a new integration with AppyWay’s smart car park solution will allow corporate customers to “supercharge adoption of car-sharing through greater visibility and real-time availability of parking bays and by allocating premium parking spaces, exclusively for users of Liftshare”.

Smart bay sensors, provided as part of AppyWay’s car park solutions suite, enable real-time availability of spaces to be visualised in its mobile app.

The integration between Liftshare and AppyWay provides full visibility of bay usage for companies and enables real-time management of car-sharing only spaces, with verified Liftshare users pairing with the sensors in each bay.

Liftshare for Work provides companies with a bespoke, branded car sharing platform for their staff.

The dashboard records all of the data so reports can be generated on real-time figures for CO2 reduction, amount of miles saved and monetary savings by staff who cut their costs by sharing with colleagues.

Ali Clabburn, CEO of Liftshare,said: “The opportunity to collaborate with companies like AppyWay means that clients get a well thought through, integrated solution that supports their goals and objectives when it comes to managing their car parks.

“Our goal of taking one billion miles off UK roads by 2020 is even more achievable when we work with others to share our vision.”

Dan Hubert, founder and CEO of AppyWay, added, “As cities and towns look for the means to tackle congestion and lower emissions, it’s important not to forget large companies and their workforce contribute to the challenge.

“We’re thrilled that through our collaboration with Liftshare, we can support companies with their sustainable transport goals and drive greater adoption of car-sharing, in addition to helping them optimise their parking assets and offer better experiences for their employees.”