“We need to connect with the right people and talk to them about the things that matter,” said Nissan UK fleet director Iker Lazzari (pictured) at Company Car In Action 2018.
And a gateway to that was the new Nissan Leaf, making its test drive debut at the Fleet News’ event.
What were the most popular vehicles on the stand?
Our EV products proved to be the most popular, with the New Nissan Leaf taking more than 44% of test drives.
CCIA was the first manufacturer test drive event for this new model and also the first opportunity for guests to drive the new e-NV200 40KW too.
What are Nissan UK’s fleet priorities?
We are looking to further develop our relationships with leasing companies and this a key pillar within our strategy.
We need to connect with the right people and talk about the things that matter to them so that, operationally, we can deliver the right service.
We also want to recognise where we can bring our businesses together to share insight and knowledge – for example on the safety, fuel efficiency and pricing aspects of our vehicles – so we can deliver the best whole life cost proposition.
We have a new corporate growth strategy within True Fleet that focuses on understanding customers’ needs and requirements around EV.
This is an area where we have a distinct advantage, thanks to Nissan’s global leadership and expertise in EV.
Finally, our ambition is to be the easiest manufacturer to do business with, so I am obsessive about getting us operationally equipped to deliver exceptional customer services and leading with a ‘digital mind-set’