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Government launches Christmas drink drive campaign

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Think, the Government road safety campaign, has launched its Christmas drink drive campaign.

Research commissioned by the campaign shows that while half the population (51%) would not consider consuming any alcoholic drinks before driving,  1 in 10 people would consider having 2 or more drinks before they get behind the wheel.

This increases to 1 in 5 among men aged 18 to 34 (19%).

The new campaign to tackle drink driving targets those who do not recognise that even a small number of drinks before driving can be deadly. Adverts highlight how a second drink can double the chance of being in a fatal collision.

Road Safety Minister Andrew Jones said: "Drivers know that drink driving is wrong. It can destroy families and ruin lives. Yet some irresponsible drivers still take the risk and get behind the wheel when they shouldn’t.

'Over the past 30 years drink drive deaths have fallen significantly but every death or serious injury is one too many. The best way for drivers to keep themselves and other road users safe is simple: don’t drink and drive."

Sarah Sillars, Institute of Advanced Motorists chief executive, said: "Many of the people we work with on our drink-drive rehabilitation courses aren’t repeat offenders, many are drivers who thought that a second one couldn’t hurt."

WATCH the new campaign below:

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