Ubeeqo's Matcha car rental service has placed 29 new cars across the borough of Wandsworth.
The cars can be picked up from on-street locations in Tooting, Battersea, Roehampton, Putney, Southfields, Earlsfield and Wandsworth Common.
Subscribers can hire the vehicles by the hour and bookings can be made via an easy-to-use mobile phone app.
The app is free of charge and with no usage commitment, and all bookings include the first 50 miles and fuel for free.
Wandsworth residents can register to Ubeeqo, which is majority owned by Europcar, and choose 1 of 3 Matcha offers available and enjoy a special £25 promotion with voucher code WANDFREE.
Wandsworth Council has been supporting the growth of car clubs for the last eight years by providing dedicated on-street parking bays across the borough.
The borough has the highest car club membership in London.
Benoit Chatelier, Ubeeqo founder and CEO, said: “Ubeeqo makes urban mobility easier, more convenient, and more cost-effective, and more environmentally friendly too.”
Wandsworth Council’s transport spokesman Cllr Jonathan Cook added: “We’re delighted Ubeeqo has decide to invest in Wandsworth and is bringing its network of pay-as-you-go vehicles to our borough. We want every home to have easy access to a car club so there is less need for car ownership and fewer vehicles on our streets.
“We’re proud to have the highest car club membership in London and will continue to support the industry to innovate and grow.”