The toll paid by motorists to cross the Severn Bridge is damaging the local economy and should be scrapped, according to campaigners.
The call comes as the charge for cars using the crossing between England and Wales was increased by 10p to £6.60 from New Year's Day.
Small buses and small goods vehicles also faced a 10p price hike and will now pay £13.20, while the toll for buses and heavy goods vehicles increased by 20p to £19.80, reports the Press Association.
The Campaign Against Severn Bridge Tolls (CAST) says that the "tax on entering Wales" is having a devastating impact on hauliers while deterring businesses from moving into Wales.
John Warman, group organiser and member of Neath Port Talbot County Borough Council, says the toll, which also applies to the Second Severn Crossing, makes the bridges the world's most expensive on a per mile basis.
A spokesman for Severn River Crossing (SRC), which operates both bridges, says the toll rise complies with the Severn Bridges Act and is in accordance with the Retail Price Index (RPI) measure of inflation.
Earlier this year over 6,000 people signed an online petition calling on Prime Minister David Cameron to axe the toll.