Alphabet is celebrating winning Leasing Company of the Year for 20,000 plus vehicles at the Fleet News Awards 2018.
Alphabet’s win reflects changes by the company to its rental and car sharing services as well as improvements its customer relationship management.
In 2017, Alphabet integrated its rental and car sharing services into its core corporate offering with a new team of field-based mobility consultants and a new service management team resulting in improved customer service.
The company is also taking a "leading role" in the uptake of electric and low emission vehicles which has been a key driver in customer growth. It currently delivers 9% of the UK total private and business grant-eligible ultra-low emission vehicles.
Alphabet’s chief executive Nick Brownrigg collected the award at the London-based ceremony, he said: “We are delighted to receive this award, having celebrated a year of continued growth and progression.
"We’re seeing customers responding positively to the changes that we’ve made to our services, and we’re continuing to invest heavily in our customer excellence strategy.
“I would like to take this opportunity to recognise the hard work, dedication and passion of everyone – employees, customers and suppliers – who have contributed to the Alphabet success story over the past 20 years”
The Fleet News Awards judges’ comments said: “Alphabet has been ‘brutally honest’ about the areas it needed to improve and taken action, resulting in high praise from customers.
"It continues to push the uptake of ultra-low emission vehicles and take the lead on mobility services. An initiative to generate employee-led ideas also impressed.”
Pictured: (L) BBC's Huw Edwards presents the award to Alphabets' Nick Brownrigg with sponsor Jon Wackett from JLR