Fleet News

Fleetondemand retires FleetEurope brand

FleetEurope has been rebranded to Fleetondemand as part of its full integration into the FOD Mobility Group.

The rebrand falls in line with Fleetondemand’s key focus on providing corporate vehicle rental services and technology to the domestic UK and international market, says the company.

FOD Mobility Group has been formed to provide FOD’s vehicle hire and Mobility as a Service (MaaS) platforms across Europe.

Justin Whitson, founder and CEO of Fleetondemand, said: “FleetEurope has proved to be an excellent acquisition for our business. We see vehicle hire sitting at the epicentre of Mobility as a Service solutions both domestically in the UK and internationally.

“The name change refocuses our Fleetondemand proposition back into the domestic UK vehicle hire market, complimented by our wider MaaS solution Mobilleo.”

In June, Fleetondemand ranked second in the Northern Tech Awards’ Top 100 Fastest Growing Tech Companies in the north of England and Scotland.

The company was also won the 2020 Fleet News Innovation in Mobility Technology Award.

Fleetondemand says a key synergy of the merger has been the consolidation of existing supplier partnerships with major vehicle rental suppliers and local, regional and specialist rental companies.

The integration has also seen the tech firm accelerate the growth of its MaaS solutions through the provision of its Mobilleo application to FleetEurope’s client base.

The desktop and smartphone app now integrate their vehicle rental services alongside all other forms of business travel including flights, taxis, trains, trams, tube, buses, car hire, car clubs, bike sharing, hotels, airport lounges and more.

Alongside the integration, Fleetondemand has started to roll out its next generation vehicle rental management system, powered by the Mobilleo MaaS platform.

Fleetondemand will provide its Mobillio mobility platform as part of a Scottish Highlands trial to link all modes of transport through one smartphone app.

Fleetondemand has also announced the launch of its new multilingual company website to coincide with the expansion of its services and technology into the European market.

The first phase of its European growth strategy includes an initial presence in France, Belgium, Germany, Spain and The Netherlands.

Whiston said: “By bringing the two companies together we now offer a powerful suite of vehicle hire and mobility solutions for UK and international businesses, powered by the most advanced technology platform in today’s market.

“Although we have phased out the FleetEurope brand, we will continue to build on its outstanding reputation within the fleet industry for delivering exceptional service and creating longstanding customer relationships.”


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