Fleet News

Alphabet hires new chief commercial officer and chief financial officer

Markus Deusing, Alphabet

Markus Deusing has been appointed chief commercial officer and Juan Ridao Alonso as chief financial officer at Alphabet International.

Deusing replaces Richard Schooling who will move to a new role at Alphabet.

He will continue to look after core business sectors but will also be responsible for the strategic coordination and development of all of the company’s markets.

Deusing said: “Alphabet is a successful, well-established leasing provider with a lot of potential.

“I look forward to joining headquarters to strengthen Alphabet’s position internationally as a leading provider of outstanding Business Mobility.”

Juan Ridao Alonso (pictured below) is the new chief financial officer at Alphabet International, and he succeeds Dr. Martin Stremplat, who remains with the company.

Alonso started his career at the BMW Group in 2001 in the financial services division and gained vast experience in different fields, such as controlling, accounting, risk management and credit.

He has worked in various executive financial positions in the UK, Mexico and Spain and in his previous role he worked as Alphabet International’s head of credit management.

Alonso said: “Alphabet is an innovative and experienced mobility partner for organisations worldwide and will continue to lead the way for international Business Mobility.

“In my role, I will support the further progress of our business vision and build upon our solid foundations to achieve our goal of being the leading Business Mobility provider.”

Alphabet is a global provider of business mobility and operates in the international fleet management and leasing sectors.

It enables companies to manage their corporate mobility in an economical and sustainable way.

The appointments come after recent hires in its affinity partnerships channel.

Last year, Alphabet entered the South American market via a new partnership with Brazilian fleet management firm Unidas.


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