A partnership between online car subscription company Drover and BMW Group will offer access to BMW and Mini vehicles on a flexible, monthly all-inclusive subscription basis.
Drover rolls the entire cost of car ownership into one monthly price, including the cost of the car, insurance, maintenance, servicing, taxes and breakdown-cover.
Cars on offer include, the Mini Cooper 3-Door Hatch, BMW 116d Sport and rise through the 2 Series Coupé and X1 up to 4 Series Coupé and 5 Series Saloon and Touring models.
Other available vehicles include 2 Series Active Tourer, 2 Series Convertible, 3 Series Saloon and Touring, 4 Series Convertible, X3 and i3.
Pricing for a Mini Cooper 3-door Hatch starts at £562 for a monthly ownership option, while a BMW 116 Sport is £778 and a BMW 520d Saloon is £1,076.
Users can sign up at www.joindrover.com/bmw-mini and the same portal is used for them to swap, upgrade or downgrade their car monthly cost or just cancel altogether, without any long-term commitment or steep upfront down-payments, says BMW.
The partnership idea was born during BMW’s Innovation Lab program, a 10-week programme which enables start-ups to trial products at scale, receive expert mentoring from senior members of the BMW Group UK management team and access insights from leading subject matter experts in the automotive and automotive finance sectors.
Chris Brownridge, BMW UK sales director, said: “New, creative solutions allow the chance for car users to experience BMW or MINI ownership for as long or as little as they require. BMW Group UK is at the forefront of such development and we are excited to announce a partnership with Drover, the car subscription platform.
“Through its new subscription model we are able to provide an even wider range of ways to access BMW and MINI vehicles for retail buyers to suit their changing requirements.”
Felix Leuschner, founder and CEO of Drover, said: “We are incredibly excited to be working with BMW Group UK and very proud to be announcing our partnership, which is a direct outcome of our participation in BMW’s Innovation Lab.
“Our partnership brings together the latest and best in cars with a new model of ownership to give those demographics access to vehicles who might otherwise not purchase one, driving incremental revenue for BMW Group UK.”
Drover currently has 1,500 customers in the UK, with one in 10 of those using the service to source their company car.
The company launched with the private hire market in 2016 but recently launched to retail customers and secured £5.5 million in funding that was co-led by venture capital firms Cherry Ventures, Partech and BP Ventures. This takes total investment in the company to £7.5m which will be used to scale the business further and invest in its engineering and product team.
It is working with 100 fleet partners, including Europcar, Avis Budget Group and Hertz, dealer groups and BMW Group UK. Caudle said Drover is already working with two small leasing companies and is looking to add more to its list of vehicle supplier partners.
Drover told Fleet News that it is planning on launching a tailored corporate offering for fleets as it looks to position itself as a UK mobility as a service (MaaS) pioneer.