New members join campaign to combat electric vehicle misinformation

The British Vehicle Rental and Leasing Association (BVRLA), Cox Automotive Europe and EVA England have joined an initiative to combat misinformation surrounding electric vehicles (EVs).

They join Zapmap and the National Franchise Dealer Association (NFDA) to champion the campaign, which was launched by Auto Trader and the Society of Motor Manufacturers and Traders (SMMT) in November, last year. 

It is a collection of user-friendly, simplified facts that offer a balanced and data-backed view of the reality of owning and driving electric cars.

These facts clarify points such as how electric cars are greener, are no more likely to catch fire than an ICE car, and that the electric range and charging point availability is better than some might think.

Toby Poston, BVRLA chief executive, said: “The EV transition has been driven by the leasing and fleet sectors, enabled by targeted Government support.

“The transition will only be a success when all drivers can make the switch, whether looking for a new or used vehicle.

“While Government support is still needed to help drive demand for used electric vehicles, this initiative is another piece to complete the puzzle.

“We know some consumers are finding it hard to cut through the noise and understand the benefits of zero-emission motoring.

“Giving people the facts mean they can make an informed decision about how and when they make the switch.”

Last year, the Association of Fleet Professionals (AFP) reported how fleet managers were increasingly having to counter scare stories about EVs, with a flood of misinformation targeting the powertrain.

Karoline Baumann, strategy and growth director at Cox Automotive Europe, says that consumer confidence is “central to realising our electric future”.

However, she said: “It is no secret that recent coverage questioning the viability of EVs has created uncertainty for many UK drivers.

“Campaigns like Autotrader’s electric facts initiative play a crucial role in countering negative headlines, focusing on the facts, and bringing clarity to such an important and nuanced topic.

“We’re proud to support this positive message and help the UK’s new and used car markets communicate clear, helpful facts to consumers.”

The EV facts have been updated from the launch version released November 2024.

Updates include: potential annual savings evolving to include all running costs (maintenance, insurance, fuel) which now jumps to £1,500 per year; and the upfront price difference between new electric and petrol cars dropping from around 33% last year to 22% in May.

The data points will be regularly reviewed and updated, with new versions issued when required, with the information is endorsed by the Department for Transport (DfT).

Future of roads minister Lilian Greenwood said: “With decreasing costs, improved range and a charge point added to the network every 29 minutes, there’s never been a better time to switch to electric.

“It’s brilliant to see the great work the industry is doing in showcasing all the benefits of the transition.”

A summary of ‘The Facts’ can be found here.