Nissan Motor (GB) has appointed Csaba Vincze as its new fleet director with immediate effect, following the departure of Peter McDonald in September.

Vincze has a wealth of omni-channel experience across multiple markets in the automotive industry, including several years’ experience interacting with retailers.

Previously head of the MD office in the UK and a member of the management committee, Vincze has also held senior positions in Nissan’s Central and Eastern European region, leading its sales department and being product and fleet manager for LCVs.

He takes up the role at a pivotal moment for Nissan, as it looks to consolidate its position as an electric vehicle leader. In addition to a refreshed LCV line-up, the manufacturer is launching two new halo products: the Ariya coupe crossover EV, offering range of 300 miles, and Townstar compact van.

Townstar will feature a fully electric model capable of travelling up to 177 miles on a single charge (pending homologation). A petrol version will also be available.

Vincze said: ‘‘Managing the transition to electric vehicles can be a daunting process for corporate fleets, which is why Nissan’s 10 years of experience with EVs is so valuable. We can help businesses understand the benefits, advise on how they can fit into their organisation, and deliver fantastic products and sales support.

“This leadership in electrification, together with our rapidly growing LCV offering, make Nissan a perfect partner for today’s fleet needs and I look forward to making even more progress with our many valued business clients in the months and years ahead.’’

Fleet orders for the e-NV200 van and Leaf car have grown rapidly as organisations have started transitioning their fleets to electric. Year-to-date, fleet registrations for Leaf are up 28%. Meanwhile, all-new Qashqai will soon be equipped with Nissan’s e-Power technology, which combines the linear acceleration of an EV, but without the need for charging.

Andrew Humberstone, managing director at Nissan GB, said: “I am delighted to welcome Csaba Vincze to his new role at NMGB where he will continue to strengthen our position as a leading player in the transformation of UK vehicle fleets.

“With so many fantastic, electrified new products due to be launched in the coming months, including cars and commercial vehicles, we can be confident that Nissan will remain a trusted partner to businesses looking to reduce their fleet carbon footprint.”