Dara Khosrowshahi, the CEO of Uber, the world’s largest taxi firm, recently announced the company’s plans to expand its services into a range of transport options from buses to bikes.
Its long-term vision will see it transition to a ‘transportation marketplace’ encompassing all forms of mobility.
While this will undoubtedly impact the consumer market, Uber’s grand vision mirrors current trends in the business mobility arena, too.
It’s clear all mobility providers are having to evolve their offerings as customers are increasingly seeking access to mixed modes of mobility, be it a car, taxi, or motorbike.
Uber’s e-hailing platform has revolutionised the way individuals remain mobile in urban areas, as it provides the flexibility and on-demand access to mobility that people want and need.
Despite not owning any vehicles, Uber’s growth has been exponential since launching the ride-hailing app in 2010, and its technology now facilitates around a million trips every day.
By connecting ‘riders’ with an unrivalled supply chain, customers have access to mobility at their fingertips.
The transport market is fast-paced and business mobility solutions must be malleable to cope with the current economic climate and the needs of individual organisations.
There is no question that ongoing uncertainty caused by Brexit has affected fleet decisions in the UK. For example, we are observing more businesses turning to rental for their mobility needs as rentals provide greater cost flexibility.
Similarly, fleet capacity can be increased when needed to allow businesses to always have the resources required to deal with peak periods.
The best way mobility providers can keep up with market trends is through investment in, and the application of, technology.
Just as Uber’s ambitious plans include investing in providing a range of transport options, business mobility providers need to be ready for the shift to on-demand services.
It is usership, not ownership, that will define the future of mobility – and technology underpins this.
Nexus recognises that investment in technology is key, which is why, despite not owning any vehicles, we’ve been building up our business mobility supply chain.
We’ve also continued to improve our own rental booking software. The technology is scalable and can fulfil any vehicle request across every asset category.
By David Brennan, CEO at Nexus Vehicle Rental