##honlg.jpg --Right##JAPANESE manufacturers have found Europe's executive car market a tough nut to crack. Toyota may claim that Lexus has established a respected luxury brand in just a few years - but how many senior managers who are not tied to limited badge deals choose a Nissan QX, a Toyota Camry, or a Xedos 9 ahead of a BMW, Audi or Mercedes?

The problem for Japanese manufacturers is not the quality of their cars - it's their branding and image. But whereas Toyota and Mazda tried to tackle this problem by launching new, upmarket brands (Lexus and Xedos), Honda decided its flagship vehicles in Europe would keep the parent name.

It certainly feels every inch a Honda, driving just like a larger, more luxurious Accord. Unlike equivalent Jaguar, BMW or Mercedes saloons, it feels much smaller and lighter than its bulk suggests. With the help of a wonderful, throaty engine and light steering, this is a surprisingly nimble vehicle with an impressive turn of speed. It's a doddle to drive, and manoeuvre - even in congested urban areas.

It's also a handsome car - if a little conservative. Beautifully built, with classic lines, it gives out an air of understated confidence. There's nothing offensive, or even quirky, about the Legend. The interior, too, impresses. The Mercedes-like dashboard is ergonomically excellent, the leather seats supportive and comfortable - although there's perhaps slightly less space than some other executive cars.

With only 300 miles on the clock, it's too early to judge whether the Legend deserves to really challenge the mighty German manufacturers in the luxury segment. Early impressions suggest that if you like the Legend's looks and image, you'll love to run it as a company car. If you're a Top Gear presenter, however, you'll probably dismiss it before even taking it out for a test drive. In this area of the market, it's all about brand values.

Mark Catterall