Enterprise Rent-A-Car has launched its new ‘Exotic Car Collection’ in the UK to give customers access to some of the world’s most desirable vehicles.
The launch follows a trial period, which has seen enquiries for some categories of its prestige vehicles and supercars increase sevenfold.
Customers can now rent these high-end vehicles from a specialist Enterprise branch at Heathrow Airport for delivery anywhere in the UK via a bespoke transportation service.
Some of the world’s most exclusive luxury, prestige and sports cars are available, including ones from Rolls-Royce, Maserati, Lamborghini, Porsche, Ferrari, Range Rover and Bentley.
A second Exotic Car Collection branch in central London is also set to open in the coming months.
Khaled Shahbo, managing director UK & Ireland at Enterprise Rent-A-Car, said: “Our Exotic Car Collection has been a big hit in the United States and we are seeing a similar demand in London for prestige and supercar rental.”
The opening of the first branch in the UK is part of a global expansion for the Exotic Car Collection by Enterprise.
In the past six months, Enterprise has also opened six new Exotic Car Collection branches in the US and its first in Canada. In the coming weeks the company will also open an Exotic Car Collection branch in Switzerland.
The service was born from Enterprise’s experience in the insurance sector, providing replacement luxury cars to owners whose own luxury vehicles are being repaired. Now, Enterprise is also specifically targeting rental to individuals who want to travel in style, as well as people who want to enjoy an exciting, novel and exclusive driving experience with an eye-catching rental car.