Enterprise Rent-A-Car’s ability to adapt its business to changing customer demands helped it win the Best Rental Company accolade at this year’s Fleet News Awards.
Since then, this adaptability has also enabled Enterprise to navigate its way through some of the trickiest trading conditions, due to the coronavirus crisis, the company has ever seen.
Adrian Bewley, assistant vice-president for European business rental at Enterprise Rent-A-Car (pictured, second from right), says: “I wouldn’t underestimate how quickly the world changed in March (when the first lockdown was introduced). Demand from our customers changed almost overnight.”
The expectation of service demand and delivery, according to the sector customers operated in, had gone. People were not travelling any more.