Fleet News

Destination Zero points the way forward after tough times at JLR

Andrew Jago, general manager fleet and business, Jaguar Land Rover

The past 12 months have been rather rocky for Jaguar Land Rover. It started 2020 having reported nine-figure losses in the last quarter of 2019, its global sales were declining and its model range was heavily reliant on unpopular diesel.

Added to that was the announcement of job cuts at its UK plants while chief executive Ralf Speth, who led the business for the last decade and helped it maximise its position in the growing SUV market, announced he would be stepping down.

When Andrew Jago took over the reins of JLR’s UK fleet and business division in August 2019, the brand’s opportunities for sales growth in the corporate sector were heavily reliant on its forthcoming electrification strategy.

Following an announcement that it would begin production of fully electric models in the UK, JLR expanded its electrified vehicle line-up with the launch in mid-2020 of a new plug-in hybrid variant for its two best-selling vehicles – the Range Rover Evoque and Discovery Sport.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Related content

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee