The past 12 months have been rather rocky for Jaguar Land Rover. It started 2020 having reported nine-figure losses in the last quarter of 2019, its global sales were declining and its model range was heavily reliant on unpopular diesel.
Added to that was the announcement of job cuts at its UK plants while chief executive Ralf Speth, who led the business for the last decade and helped it maximise its position in the growing SUV market, announced he would be stepping down.
When Andrew Jago took over the reins of JLR’s UK fleet and business division in August 2019, the brand’s opportunities for sales growth in the corporate sector were heavily reliant on its forthcoming electrification strategy.
Following an announcement that it would begin production of fully electric models in the UK, JLR expanded its electrified vehicle line-up with the launch in mid-2020 of a new plug-in hybrid variant for its two best-selling vehicles – the Range Rover Evoque and Discovery Sport.