Innovation and a willingness to listen and learn to what fleet operators want helped The Automobile Association regain its crown as fleet supplier of the year at the 2013 Fleet News Awards.
The company won the category in 2011 and repeated its feat this year in recognition of its growing portfolio of business services and glowing testimonials from fleet customers, which range from those with less than 10 vehicles to some with thousands.
The AA is best known for roadside assistance, but it has been steadily increasing the number of services offered to both private and business drivers.
The acquisitions of Peak Performance and Intelligent Data Systems (IDS) in 2011 have formed part of a strategy to position AA DriveTech as the UK’s leader in driver education and road safety services, while one of The AA’s major innovations in 2012 was the launch of AA FleetRiskManager.
This provides fleet managers with a real-time picture of the status of their vehicles.
It is a single, online platform containing information about drivers and vehicles, providing clear evidence that appropriate and effective risk management is in place.
Breakdown Repair cover is now available for businesses and provides fleets with help toward costs for parts and labour following a breakdown, including parts fitted at the roadside.
This policy is particularly aimed at SMEs.
The AA has also launched a number of smartphone apps for business drivers, delivered an online platform called CARS which enables fleets to view breakdown information in real-time and launched a grey fleet product to help fleets manage risk.
It also continued its focus on environmental issues through its Eco Drive app which monitors people’s driving styles and suggests improvements, as well as developing an electric vehicle/hybrid vehicle roadshow.
Customer service levels are also high. Surveys show that more than 95% of clients are either satisfied or very satisfied with the service they receive.
Within AA DriveTech from January to October 2012, delegate feedback from driver training sessions saw
an average of 99.47% of people mark the training as good or excellent.
“We are committed to the fleet sector and have been or many years,” says Roger Williams, director of fleet services.
“It is very important we understand what is happening in the fleet market because increasingly our customers are demanding more.”