Arguably even more impressive than the company’s incident reduction achievements is Scarr’s zealous resolve to push the message out beyond Arval’s own fleet.

It’s become a real passion.

She has created a customer working party to showcase new safety initiatives with 20-30 big fleets, all Arval customers.

The objective is to spread the safety messages in a forum format. Speakers educate managers on fatigue, safety, legal and other issues.

“Fleets bring their issues and challenges to the meeting for discussion – it’s about sharing ideas and best practice,” says Scarr.

Issues include the lack of control many fleet managers have over their drivers, who report into line managers. Other fleets offer their solutions to the problem.

“From top down, we have a supportive environment from a risk perspective, but you have to understand that in many fleets this is not the case,” adds Scarr.

“The safety culture challenge is still very apparent.”

She is now looking beyond Arval’s customer base to the wider community via a number of half-day business events around the country. The last one, in Coventry, attracted around 60 companies.

The sessions highlight safety issues from a number of perspectives, such as the legal implications or the emotional trauma for the bereaved parents of an accident victim.

They use real incidents, the emergency services and actual victims to deliver a hard-hitting message.

“The idea is to touch people in different ways, from the business case to health and safety to the emotional side,” says Scarr.

She has also visited several local schools to spread the message to a younger age group.

“All the work that Tracey does is promoted internally to employees,” says Waters.

“There are additional soft benefits in that safety message being reinforced all of the time - it’s a central part of the company culture.”