Managing road risk – which is at the heart of a new Department for Transport (DfT)-backed benchmarking programme for fleets, in partnership with Fleet News, Driving for Better Business and Roadsafe – has never been a subject to quicken the pulse. Often it struggles for space on the boardroom agenda. 

Attracting dedicated professionals and fleet managers to road safety conferences, seminars or discussion groups is one thing. But getting the message across to a wider audience and out to drivers can be a challenge. Often it feels as though you’re going round and round in circles.

The new DfT project, which formally launches this month, will help managers to overcome this hurdle by allowing organisations to measure and contrast their achievements against others. This will give them the ammunition to dramatically improve their own performance.

Central to the programme will be a new fleet benchmarking calculator which will sit as part of a trio of online tools available on the Driving for Better Business (DfBB) website to help firms improve their business performance.