The 10 franchised networks expressing the most confidence in the perceived value of their franchise were: BMW, Chrysler, Mercedes-Benz, Jaguar, Audi, Land Rover, Skoda, Saab, Mazda and Volkswagen. In addition the number of franchised networks reporting that their new car sales had increased the financial viability of their businesses over the last year, although still low, had improved. Simultaneously the number of networks reporting that they were retaining more acceptable margins from the sale of new cars had increased from seven to 11.
However, Ford, Proton and Suzuki dealers all showed a degree of dissatisfaction with the way vehicles are distributed to their dealerships and manufacturer incentive programmes continued to attract criticism with only BMW scoring above three in a zero to five rating scale. The survey is based on the views of one in four franchised retailers.