Fleet News

Pendragon wins Fiat/Alfa deal

DEALER representation for Fiat and Alfa Romeo throughout Greater London - within the M25 motorway system - has been awarded to dealership group Pendragon and will result in the development of 15 new retail locations over the next two years.

Fiat says the new territory will allow genuine economies of scale and operating efficiencies to optimise sales volumes through co-ordinated marketing policies and centralised non-customer facing activities. Fiat will be represented at 15 retail locations in London with Alfa at nine of them.

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