Fleet News

Show debut set for new Mondeo

FORD is expected to unveil the new Mondeo at the International Motor Show in Birmingham in October with no price premium over the outgoing model. On Monday Ford increased the price of the current Mondeo line-up by an average 3% (Fleet News August 9).

This anticipated decision by Ford will put added pressure on rival manufacturers to keep the traditional round of August price rises to a minimum and increase pressure on both Nissan and Volkswagen to ensure their new arrivals in the upper medium sector - the Primera and Passat - are priced competitively. The new Mondeo line-up is likely to mirror the existing Mondeo badging range with the engine line-up also remaining unchanged. However, fleet operators can expect Ford engineers to have improved operating costs and ride and handling.

The launch of the new Mondeo will further intensify the battle for fleet business in the all-important upper medium sector and Ford is looking to increase fleet sales in 1997. The manufacturer will be particularly targeting small fleets.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee