Fleet News

Toyota aims for 10% sales rise with new models on offer

TOYOTA is bidding to increase fleet sales by 10% next year, with much of the extra business coming from the launch of two new models - the Camry and Picnic.

The Camry will go on sale on October 16 and the Picnic in January. They come hard on the heels of a string of other car new models unveiled this year - the Hiace Power Van, new Starlet, Paseo Coupe, revamped Carina E and most recently the Landcruiser Colorado which went on sale last month (Fleet News August 9).

In the first eight months of this year Toyota fleet sales total 16,546 (1995: 16,116) and sales director Andy Goss is predicting total fleet sales of around 23,000 units this year with a 10% rise next year and a predicted major increase in 1998 on the strength of initiatives which have yet to be revealed. And Toyota plans to increase fleet business without raising its current rental volume of around 3,600 units a year mainly composed of Carina E and Previa models. Goss said limited supply of rental vehicles plus strong long term relationships with those companies was part of the manufacturer's long term fleet strategy.

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