CHEMICAL and healthcare giant Bayer has launched a major new driver training programme to reduce road accidents and associated costs. The Drivewise programme is aimed at all employees, and in particular the company's 1,200 fleet drivers, and will be carried out by Peak Performance Management.

Neil Budworth, Bayer's group safety officer, said: 'Driving is one of the most hazardous activities that we undertake. We have a moral responsibility for the safety and well-being of our people, and it also makes business and financial sense to eliminate car accidents, as they can involve personal injury, lost time and damage to company property.' Every Bayer manager has been asked to assess their drivers to determine who may be at increased risk due to higher mileage or lack of driving experience.