Fleet News

Toyota expands fleet team in sales drive

TOYOTA is set to radically expand its corporate business department with the recruitment of six new specialists and is to establish a new network of corporate dealers as it aims for a 10% rise in fleet business this year.

The company is looking to sell close to 27,000 units in 1997 and believes its business increase will largely accrue as a result of the introduction of the new Camry and the first full year of sales for the Landcruiser Colorado, Starlet and Picnic models. In addition Toyota is to increase the size of its demonstrator fleet by 50% to 200 vehicles including a greater number of specialist models and is to launch a new user-chooser demonstrator programme with a hotline for drivers to organise test drives at local dealer level.

The manufacturer is also increasing the level of communication with fleet customers with the launch of a new publication called 'Communique', fleet focus forums and greater use of promotions and events.

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