Fleet News

Alfa 156 launched at London Motor Show Fleet Preview Day

ALFA Romeo kicked off its corporate launch of the all-new 156 at the 1997 London Motor Show (October 15-26) with a detailed preview of the new executive contender. The importer is going head-to-head with BMW and Audi based on the newcomer's driver appeal, sporting pedigree and exclusivity. It wants to sell about 3,500 156s in Britain next year - 70% of which are expected to go to fleet operators.

Alfa has improved build quality radically for the 156 with a multi-million pound investment in a new factory near Naples - imbuing its new addition with a quality feel as well as instant driver appeal. Contract hire and leasing companies were given an exclusive preview back in July, and about 150 fleet buyers were introduced to the car at this week's London Motor Show Fleet Preview Day. This activity will be followed with a fleet launch.

On-the-road prices are expected to start at a highly-competitive £16,800 for the 1.8 Twin Spark, rising to £19,500 for the 2.0, with standard climate control, and £21,500 for the 2.5 V6. The range goes on sale in the UK in January, and for the first time, there is a real possibility of a turbodiesel Alfa coming to the UK. The company unveiled the all-new 2.4 last - the first diesel engine to feature next generation common rail direct injection on the European market.

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