Fleet News

Chrysler appointment will put focus on small fleets

CHRYSLER has appointed its first national corporate sales manager, although the company will continue to specialise in selling to user-choosers and small fleets with no plans to take on the major manufacturers. Graham Powell has joined Chrysler Jeep Imports UK after 11 years with Toyota to head up the corporate sales team which also includes two special sales executives.

Although Chrysler says it is not in the fleet market the majority of its Cherokee, Grand Cherokee and Voyager MPV vehicles are bought with company money. A company spokesman said Powell's appointment did not signal a change of direction but did signal a refocusing of the importer's corporate sales activity.

To date this year the importer has sold almost 14,000 vehicles - 44% up year-on-year with last year's sales being a record. In the first nine months of the year Grand Cherokee sales were 3,779, Cherokee, which was only launched in May, 2,978, Voyager 3,493 and Neon 2,902.

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