Jim Norris, director of Lex FreeChoice, said: 'NatWest Markets has about 4,000 employees who work in London. Several only use their cars to drive to and from the railway station. To avoid paying a high company car tax bill they are given the option of a cash allowance. NatWestate Markets has called us in to allow them to convert that into a car.'
Lex has already signed up companies such as BT and Lucas Varity to FreeChoice. 'We have delivered lots of small-engined vehicles that will be used as family cars,' said Norris. 'A number of middle managers who don't qualify for a company car have looked to buy a family car through FreeChoice.'