MANUFACTURERS and leasing companies must treat user-choosers like retail customers, yet offer them a full range of corporate services and service standards.

Drivers going for the cash option represent user-chooserdom in its purest form, but will still require fleet-type services such as fuel cards and insurance, according to James Allen, general manager of International Fleet Management, part of Volkswagen Financial Services. 'The consumer still hankers for the retail experience, combined with the benefits of the corporate umbrella,' he said.