Fleet News

Retail/fleet - the needs are similar

THE needs of the personal customer and the business customer are converging rapidly, best evidenced by the explosion in personal contract leasing and purchase schemes.

If uptake is currently modest, there is little doubt that leasing and fleet management companies must replicate company car schemes to woo the growing number of drivers being offered cash-for-car options. This is an extension of outsourcing, says Tim Holmes, director and general manager of Swan National, where a number of large fleets already cede responsibility for direct driver contact to their outsourcing provider.

'Our mindset has to be one of delivering total motoring solutions and finding new ways to do things,' he said. 'We need to present choices and options to customers. We need to invest more in finding out and understanding their needs and we need people who are trained and knowledgeable, about cars, and about people.'

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee