Last year Rover fleet sales fell 16.2% in a market which reached a record high and in the first two months of 1997 Rover fleet sales fell 13.6%. A Rover spokesman denied the move was the result of pressure from fleets.
The new 214, in three and five door versions, cost £9,995 and £10,495 on the road respectively, and is effectively the same as the current 214i, which cost £11,095 and £11,595 respectively. The 214S, the 220DS Turbo (both in three and five door styles), the 414S five-door, 416S five door and saloon and 420DS Turbo five door are added. New models will sell alongside existing models. This comes soon after Rover cut prices and increased spec on models in the 600 and 800 ranges and follows the loss of a contract worth up to £24 million with Severn Trent Water, which has a 1,700-vehicle fleet.