Three years after its UK launch with a single product and modest market aspirations, Chrysler has expanded its range to six models and expects to sell 16,000 vehicles through its 98-strong dealer network. Demand for the Cherokee and Grand Cherokee is still high -Neon sold out of its allocation in 28 days and Chrysler already has 1,000 orders for the new Voyager MPV.
However, unlike the majority of small-scale importers in the UK, Chrysler does not want to chase growth by courting fleet business. He said his overriding priorities were to establish a positive market image and strong dealer network - both of which had been achieved to the satisfaction of Chrysler in the US.
The Stratos upper medium/executive contender is likely to appear in Britain before the end of the century, but Mackay said there were no immediate plans to introduce further RHD models.