'Quite a lot, it would seem. We were taken aback by the sheer volume of interest in the fact that the new car could wear a new name. There is a lot of support for keeping with the current name and maintaining 30 years of tradition,' said a spokesman.
Company executives had considered finding a fresh title for the next-generation Escort, which will feature an advanced new engine line-up and an upmarket specification. In Europe, Transit is the only badge which has been in use for longer than Escort, which has also been used in North America since 1980. The company is reported to have spent around £500,000 to find the Mondeo name when it replaced the Sierra.