Fleet News

New identity for Auto Windscreens

AUTO Windscreens has launched a new corporate identity aimed at both differentiating the company from its competitors and encouraging motorists to 'get straight to the point' - whatever their automotive glazing problems. Fifteen months in gestation, and over 500 designs later, the new image combines an arrow motif with the familiar windscreen shape.

Auto Windscreens' marketing and communications director Richard Usher said: 'An arrow has all the right service connotations for our business. It implies speed, direction and an accurate focus on a target.'

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