Compiled by motor industry research consultancy Harbour Wade Brown the report, 'Winning Tomorrow's Customers - Future for Car Retailing and Servicing in the UK', was commissioned as an initiative between the Retail Motor Industry Federation, motor manufacturers and the Department of Trade and Industry.

The 60-page document shows the British car market is developing efficient and effective car delivery systems, but says the process is slow and customer satisfaction can only be achieved if car buying becomes simpler, easier and transparent.

True 'lean supply' can only be achieved, said author Malcolm Harbour, if manufacturers, dealers, fleets and leasing companies discuss key industry issues together. He added: 'Buyer requirements are unlikely to change - fleets will demand, and get, substantial discounts, and leasing companies will continue to be important intermediary suppliers. For the time being, the final link in moving to lean supply remains incomplete.'