Fleet News

Nissan aims for higher fleet share

NISSAN launched a new phase in its fleet dealer programme at the Fleet Motor Show. The move will see a further 100 of its 274 dealers targeted to specialise in the local business user market. Last year Nissan fleet sales totalled 45,318 - 12.6% up on 1995 - and in the first quarter of 1997 fleet sales total 11,985 - up 1.1% on the first quarter of last year.

The manufacturer also unveiled its 'In the Driving Seat' programme aimed at the user-chooser market, in particular potential Primera drivers. The initiative includes marketing directly through open-choice fleets with which it already has a relationship, direct mailing, and a loyalty programme.

The focus will be on people aged 35-55 - young professionals, junior and middle management.

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