A COMPANY launching a new advertising concept has opted for a new concept in motoring for its fleet. Easy Numbers, which markets what it claims to be the first free-call directory in Europe for businesses - using 0500 and 0800 numbers in association with Mercury Communications - has taken delivery of seven Ford Ka and Ka2 models as well as a Ford Galaxy.

Managing director Stephen Muzsnyai said the company chose the Ka because it 'reflects a new concept and a new image'. The vehicles are on contract hire from Black Horse Vehicle Management Services and were supplied by Ford dealer Otley Motors.