VAUXHALL Fleet came to the aid of six of the best-known characters from the popular ITV series 'Gladiators' by providing six Fronteras in aid of charity. The Gladiators were faced with the challenge of visiting 30 Crazy George's stores across the UK. Crazy George's is a new concept store selling electrical goods and household furniture and was developed by Thorn, one of Vauxhall's major customers.

To meet the challenge, the Gladiators needed to reach their destinations in different parts of the country. At each venue, they posed for photographs with customers, who were asked for a donation to Thorn's chosen charity, the Starlight Foundation, which helps to make dreams come true for terminally ill children.