Fleet News

New Avis image is 'Red Hot'

AVIS Rent A car has unveiled a new corporate image for the millennium which will feature in all its UK locations and with its 14 implants at major corporate customers. 'Red Hot' is the company's new theme for branding, service, pricing and promotions.

Customers will see the new image either when they hire a car from an Avis location or at the desk of the implant in their organisation. For fleets this will mean a keener promotion of Avis' special weekend rental deals via implants.

Chris Fisher, Avis fleet director, said: 'Red Hot is all about being the best - we're saying we're red hot because we try harder.'

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