Fleet News

Videos to boost Jaguar sales push

VIDEO is all set to play a leading role in a major charm offensive which will be launched by Jaguar over the next few months to help boost sales of its latest luxury saloons to company bosses. The Coventry manufacturer is planning to turn to film for the first time in an effort to win a wider audience for the new V8-powered XJ and Daimler models it will unveil at the Frankfurt Motor Show next month.

It has commissioned a 20-minute video which will show the cars, to cost between £35,000 and £62,000, being put through their paces against backgrounds ranging from country lanes to mountain passes. From October, the company will start mailing the films to company executives it thinks might be interested in buying one of the new models, which feature fresh engines, new suspension and major specification gains over the outgoing cars.

'We'd like potential customers to see the cars in action in different situations. Video is a far more dramatic medium than pictures in a brochure and we hope to use it to explain our heritage and the logic behind the many changes which have been made,' said sales and marketing operations director Andrew Lester.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee