The previous August record of just over 500,000 was set in the boom year of 1989 when fleet sales formed a much smaller proportion of overall sales, and with a total market of well over half a million, company car registrations could well beat last year's high of 178,000.
National Franchised Dealers Association director Alan Pulham said: 'Everything I hear and everything I see tells me this is going to be a record August. There's the odd suggestion of shortage of supply, but apart from that I have heard nothing negative.'
Vauxhall marketing director Declan O'Mahony attributed booming sales to a combination of factors such as building society windfalls, resurgent consumer confidence and the strong Pound focusing the car-makers' marketing activities on the UK.
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