The first pennant was awarded to Alison Austin, environmental manager of J Sainsbury. Councillor Jonathan Lord, chairman of the council's environment sub-committee said: 'We are hoping that those fleet operators without a green pennant will become an exception in Westminster. We can't eradicate traffic from the City, but we can introduce measures to alleviate the problems it causes.'
Businesses eligible to participate in the scheme must be based in the City of Westminster or regularly operate within its boundaries. Vehicle operators can claim the green pennant award if: