Fleet News

Proton establishes used car scheme to protect residuals

PROTON is establishing an approved used car scheme to protect itself from potential residual value problems triggered by a glut of nearly new daily rental cars. Thousands of ex-rental cars - which were originally destined for the Far East - will now be remarketed in the UK via Proton's 150-strong dealer network.

The initiative has been prompted by the currency chaos afflicting Proton's native Malaysia, where demand for used vehicles has dried up overnight. Now, concerned not to erode residual values by distress marketing the cars, the importer has set up a dedicated department to dispose of the cars in an orderly fashion.

All ex-rental Personas will be centrally prepared and stocked with advantageous terms for dealers, who will receive full marketing support and be kept updated of availability on a daily basis. The scheme will be fully branded and all cars will be sold with RAC quality checks.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee