Fleet News

Record fleet sales - but Renault is out for more

RENAULT has announced its intention to win an even greater share of the fleet market as its sales into the corporate sector reach record levels. Speaking at the British International Motor Show, Benoit Marzloff, managing director of Renault UK, said the company intended to reach its overall fleet penetration of about 8% market share in every sector, from the supermini Clio through to the Megane, Scenic and Laguna.

Rival manufacturers have suggested that Renault's rapid fleet growth this year has been achieved on the back of excessive self-registration, but Marzloff rejected the allegations, attributing the heavy weighting of Renault's sales towards the back end of the month as an idiosyncrasy associated with its manual registration system.

'The level of self-registration by Renault is less than that of our competitors,' he said. And he predicted that the company's sales would be more evenly spread when it switched to the industry standard Automated First Registration and Licensing Scheme in six months' time.

'Our objective is not to achieve our market share with self registrations. We want to develop our retail market, but of course in a country where fleets account for 50% of the market we have to sell there too, and we have the right range to do so,' said Marzloff.

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