Despite having just a 4.7% share of service station sites in Europe, supermarkets now have a 16.6% share of fuel sales, a 1.42% increase on the previous year.
The report states that the growth of the supermarket service station fuel sales is largely at the expense of the smaller oil companies and independents, whose share has dipped by more than 3% over the last year. Total's share of European fuel sales is down from 3.94% in 1996 to 3.3% in 1997. But despite this drop, Total's pan-European fuel card 'Eurotrafic' continues to grow, signing up about 10 new customers a month in the UK, and is now accepted in 13 European countries at more than 4,500 service stations.
This year sees new benefits offered by the card, including Channel Tunnel fare payment and breakdown recovery