Fleet News

Driver training offers launched

BSM Fleet Training has launched a series of offers to encourage both lapsed and potential customers to try defensive driver training. The company is offering discounts of up to 25%, and two tickets to the British Grand Prix for every 10 courses taken by the end of April.

Chris Reynolds, managing director of BSM Fleet Training, said: 'We feel the market needed stimulus, and we have targeted a number of lapsed existing clients who are now outside the two- to three-year training cycle, and companies who have not used our services before.'

BSM has targeted about 1,400 companies in two direct mailshots, and expects to convert at least 100 to driver training.

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