Fleet News

Mitsubishi prepares for all-out attack on fleet

MITSUBISHI is preparing for a major attack on the fleet market with the launch of a second Dutch-built model, a repositioning of its brand claiming to be the first 'green' car manufacturer, and the extension of the revolutionary GDI (Gasoline Direct Injection) petrol engine throughout the range. The moves form the second phase in Mitsubishi's ambitious fleet strategy, which began with the launch of the Carisma two years ago.

The new car, which will make its debut at the Paris Motor Show in September before going on sale early next year, is a competitor for the Renault Scenic - described by the company as a 'five-door hatchback with a strong people carrier element'. It will first appear as a thinly disguised concept car at the Geneva Motor Show in March. About 100,000 units a year will be made as Mitsubishi aims the car at the fleet and user-chooser sectors.

Codenamed MGX, the new model will be smaller than the Space Runner and Space Wagon, which will themselves be replaced later in the year. The GDI technology will form the basis for all Mitsubishi's future European petrol engines, giving fleets greater efficiency across the range. New marketing campaigns will use the technology to illustrate how Mitsubishi is becoming the most 'green' manufacturer in the motor industry.

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