Revealing the name of the car at an eve of show press dinner, Jac Nasser, president of Ford's worldwide automotive operations, said: 'Focus is a car that clearly travels a step beyond Escort and unquestionably a step beyond competitive cars.' Production of the Escort will continue, however, into the new millennium.
Ford of Britain chairman Ian McAllister added: 'Key fleets have seen Focus and have been impressed. It will rewrite the concept of the sector the same way as Cortina regenerated the C/D segment in the early 1960s.' Focus will be available in three-, four- and five-door and estate form, with Ford pledging that the saloon will be 'radically different.'